unbound mission
We’re not reinventing the wheel; we’re just making it work better for women. We design strength training equipment with women in mind from the start, not as an afterthought. The fitness industry often shrinks and pinks products instead of truly thinking about how women use and relate to them. We saw that problem firsthand. We wanted weights that felt good, looked good, and reflected our strength. We looked for it and couldn’t find it. So, we made it.
We have started by launching functional, tested, dumbbells; smarter, more desirable, and more inclusive. Because women are just as strong, just as serious, and just as important. And it’s about time our equipment showed that.
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